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3D Demo Days Kick Off This Weekend

Arlington, Va. –
The Consumers Electronics Association (CEA), ESPN and consumer electronics
retailers across the country will jointly demonstrate 3D TV for the home with a
series of special 3D TV showcases beginning the weekend.

The showcases,

National 3D Demo Days Powered by

, are planned to run from Sept. 10-12, and will involve major
consumer electronics retail chains, including Best Buy, CompUSA, Fry’s Home Electronics,
Sam’s Club, Sears and independent specialty retailers across the country.

These outlets
across the country will host special events, promotions and demonstrations with
staff on hand to help show consumers how they can enjoy the 3D experience at

A complete listing
of participating retailers and locations can be found at


Among consumers
who have seen 3D TV, nearly half rated the experience as “excellent” (46
percent), and eight in 10 (79 percent) rated the visual experience positively,
according to CEA research.

ESPN, in
collaboration with AT&T, Comcast and DirecTV, will bring the following
sporting events directly to stores for consumers to watch as part of national

On Sept. 11, at
3:40 p.m. ET, ESPN 3D will feature the live telecast of college football’s
defending Big Ten Conference champion No. 3 Ohio State hosting No. 19 Miami of
the ACC.

Additional ESPN 3D
programming in stores will include the 2010 FIFA World Cup and the X Games 16;
a 3D replay of college football’s Boise State vs. Virginia Tech; and footage
from the Harlem Globetrotters.

DirecTV will provide
the U.S. Open tennis semifinal and final matches live in 3D on the channel n3D,
powered by Panasonic, on Sept. 10, from 12:30 p.m. to 6:00 p.m. ET; Sept. 11,
from 12:00 p.m. to 6:00 p.m. ET, and 8:00 p.m. to 11:00 p.m. ET; and Sept. 12,
from 4:00 p.m. to 7:00 p.m. ET.