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2013 Soundbar Advertised Prices Fall: GfK

New York – GfK’s year-long study of soundbar retail print ads found advertised prices varied greatly throughout 2013.

The research firm noted that 89 percent of the soundbars advertised were priced less than $500; however, as the year progressed, the focus shifted to lower-priced soundbars.

In the early part of 2013, 50 percent of the advertising focused on sub-$300 models, and this trend increased with the sub-$300 products comprising 70 percent of all soundbar advertising, GfK said.