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1Q DTV Sales More Than Double

Arlington, Va. – Manufacturer-to-dealer sales of digital television (DTV) products rose 104 percent during the first quarter of 2004 with unit sales totaling 1.39 million, according to the Consumer Electronics Association.

At the same time, dollar revenues climbed 89 percent compared with the first quarter of 2003 to more than $2.1 billion, CEA said.

CEA defines DTV products as integrated sets and monitors displaying active vertical scanning lines of at least 480p and, in the case of integrated sets, receiving and decoding ATSC terrestrial digital broadcasts.

CEA also released single-month sales data for March 2004, announcing that March product sales totaled 533,797 units on dollar sales of $813.5 million. The tallies reflected a 79 percent increase in unit volume and 69 percent increase dollar sales over the same period last year.