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$19B Opportunity from Teleworkers: CEA

Arlington, Va. – Nearly
two in five employed U.S. online adults work from home at least once a month, creating
market potential for nearly $19 billion sales over the next year, said the Consumer Electronics Association (CEA).

New CEA research
found there are more than 38 million people who work at home at least once a
month, or 38 percent of the work force, and more than half of these teleworkers
plan to spend at least $925 over the next year on technology products.

The CEA study
found that 98 percent of teleworkers use PCs, printers and IT technology and 75
percent use CE accessories such as surge protectors and laptop docking
stations.  Also 90 percent use fax
machines, cellphones and other communication technologies.

advances, economic considerations and the promise of augmented efficiency have
elevated working from home from a novelty to a reality,” said Steve Koenig, CEA
industry analysis director. “Employees believe their performance is enhanced
and their quality of life improves. It’s a mutually beneficial proposition for
employers and employees.”

The new CEA study,
“Telework and the Technologies Enabling Work Outside Corporate Walls,” was
researched in July and released this month.