138 Million Shoppers On Black Friday: NRF

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Washington - As many as 138 million shoppers are expected to hit the stores over Black Friday weekend, a 3 percent increase over 2009.

According to a survey for the National Retail Federation (NRF) by BIGresearch, 60 million consumers say they will definitely shop for post-Thanksgiving bargains, while another 78 million said they will brave the cold and the crowds if the prices are right.

To ensure that they do, retailers are leveraging the Internet to promote their Black Friday sales. More than half (54.9 percent) will send a special email to customers, and nearly four out of 10 (39.2 percent) will use their Facebook page to reach out to shoppers, BIGresearch found. Retailers will also utilize their website's home page (31.4 percent) and Twitter (21.6 percent) to announce doorbuster deals.

"The rules for Black Friday have changed significantly," said NRF president/CEO Matthew Shay. "Instead of waiting until Thanksgiving Day to announce their promotions, many retailers are getting shoppers excited about Black Friday by offering sneak peeks of deals in advance, using social media to create buzz, or teasing upcoming deals on their websites."


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