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The Worm Has Turned For Online-Only Retail

Amazon excluded, pure-play e-tailers, once thought to be the death knell for traditional retail, are finding themselves on the ropes, and physical stores are proving to be a necessity rather than a liability.

“Reports of the death of brick-and-mortar are, once again, greatly exaggerated, according to a report from L2 entitled “Death of PurePlay Retail” conducted with Simon Property Group. Showrooming was one common reason for previous such reports, maintains L2, and continued reports of e-commerce growth are fueling the latest notion that physical stores are failing to compete.”