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What’s The Most Popular Halloween Candy On Facebook? (Infographic)

Mavrck, a marketing firm, analyzed the Facebook pages of leading candy brands to see which sweets are hottest for the holiday. Consumers will pass out $2.1 billion worth of candy this year, according to the firm. Click the link to see the infographic.  

“Besides the obvious, what do M&Ms, Kit Kat and Skittles have in common? Strong social performance leading up to Halloween.”

Read More at Ad Week