The Nos. 1 and 2 discount chains are borrowing from each other’s playbooks this holiday season, with Walmart focusing on service — long a Target strong point — and Target emulating Walmart’s value proposition.
“Wal-Mart and Target are each taking a cue from the other this holiday season. After years of emphasizing low prices, Wal-Mart Stores Inc. wants to up the ante, but it also wants to be known for top customer service. Target Corp., which has a better image in that regard, has stressed a focus on offering deals.”