Vizio Comments On Resolution Of Federal, State Complaints Over Data Collection

Customers will have to opt-in to have their data shared
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Remember when you found out your Vizio TV was spying on you

Vizio has issued the following statement regarding a resolution with the Federal Trade Commission (FTC) and the New Jersey Division of Consumer Affairs resulting from the investigation of information collection practices related to the automated collection of information about content viewed on Vizio televisions, known as “ACR” or “viewing data.”

“Vizio is pleased to reach this resolution with the FTC and the New Jersey Division of Consumer Affairs. Going forward, this resolution sets a new standard for best industry privacy practices for the collection and analysis of data collected from today’s internet-connected televisions and other home devices,” stated Jerry Huang, Vizio general counsel. “The ACR program never paired viewing data with personally identifiable information such as name or contact information, and the Commission did not allege or contend otherwise. Instead, as the cComplaint notes, the practices challenged by the government related only to the use of viewing data in the ‘aggregate’ to create summary reports measuring viewing audiences or behaviors.”

“Today, the FTC has made clear that all smart TV makers should get people’s consent before collecting and sharing television viewing information and Vizio now is leading the way,” added Huang.

The FTC complaint acknowledged that Vizio has sent onscreen notifications informing users about viewing data collection, reminding users of the option to turn this feature off or on, and educating users about the purpose and nature of its viewing data program.

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