With multiple Apple Stores now open in New York, Tekserve’s cult-like consumer base was unable to keep it afloat. Although both the service center and retail store will close this summer, it will continue with its corporate and professional sales and service.
“It was the Apple Store in New York City before there was such a thing as an Apple Store. Before iPods and iPads and iPhones, before Apple started selling and servicing its devices out of a glass cube on Fifth Avenue, the eclectic Tekserve store on West 23rd Street in Manhattan was where customers went for upgrades to their PowerBook laptops or to have their computers fixed.”