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T-Mobile Doubles Net Adds During Holiday Weekend

Despite an investigation by the New York State attorney general into possible deceptive advertising, T-Mobile’s aggressive “Uncarrier” campaign is working: Postpaid net additions doubled during Black Friday weekend and churn rate fell in October and November, FierceWireless reports.

“T-Mobile is enjoying a happy holiday season to cap an impressive year. The carrier doubled the number of its postpaid net additions during the four-day period from Black Friday to Cyber Monday compared to the same period in 2014, company executives said at an investor conference.”

Read More at FierceWireless