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Sears Partners With Uber On Shop Your Way Loyalty Program

Members of Sears Holdings’ Shop Your Way loyalty and shopping rewards program can now earn points when they ride with Uber. Interestingly, Sears has begun separating its brand from the loyalty plan, which has become the focus of its turnaround strategy and accounted for 75 percent of company sales in the first half of the year.

“Sears Holdings Corp is partnering with ride-services company Uber Technologies Inc [UBER.UL] as the struggling retailer tries to make its rewards program more attractive to shoppers. Sears is betting on its Shop Your Way loyalty plan, which offers points and tailored deals to members, as the company looks to revive sales.”

Read More at Reuters