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Retail Chains Targeting College Campuses

With $48.5 billion in back-to-college spending up for grabs, national chains like Target and Walmart are targeting college towns with small-format stores stacked with dorm essentials.

“The checkout lane at the mini-Target store in Dinkytown is lined with the holy trifecta of many college diets: mac & cheese, Ramen noodles and peanut butter. As students return to the University of Minnesota campus for the fall semester, the store is packed with boxes of futons, carts of dorm blankets and a whole section at the front dedicated to Gophers gear.”

Read More at StarTribune – Minneapolis-St Paul