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Motorola’s Next Chapter as a Brand

Motorola plans to stress the new Moto and Vibe subbrands on its smartphones and packaging, but products and packaging will still include the Motorola name

“As we work closer together, Motorola and Lenovo are aiming to streamline our overall product portfolio and focus on two product sub-brands — Moto and Vibe (known as Le Meng in China). In the last day or so, many articles and blog posts have focused on the fact that as part of these plans, the “Motorola” company brand will become less central to our marketing.”

Read More at Motorola-blog