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Kmart Turns The Blue Light Back On

Kmart has revived its decade’s old “Blue Light Special” in-store flash sales, updated with added mobile notifications as well.

“The retailer started sounding the blue sirens used to flag the surprise, 15-minute long deals to shoppers at its 942 stores on Friday, and will kick-off a marketing campaign to highlight the move with a TV ad on “Sunday Night Football” on NBC. The campaign is Kmart’s attempt to draw on the success of an earlier era.”

Read More at Reuters