Kmart has revived its decade’s old “Blue Light Special” in-store flash sales, updated with added mobile notifications as well.
“The retailer started sounding the blue sirens used to flag the surprise, 15-minute long deals to shoppers at its 942 stores on Friday, and will kick-off a marketing campaign to highlight the move with a TV ad on “Sunday Night Football” on NBC. The campaign is Kmart’s attempt to draw on the success of an earlier era.”
