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How Best Buy Drives Traffic

Fitch Ratings exec David Silverman says in-store pick-ups of online purchases are boosting Best Buy’s foot traffic. The option, implemented relatively recently, accounts for about one-third of online sales, he estimates, and is often chosen by customers who are concerned that deliveries left outside their doors will be accessible to thieves.

“Best Buy Co. Inc. is doing something most retailers wish they could do nowadays: they’re getting customers into stores. About one-third of the consumer electronics retailer’s online sales are picked up in stores, according to David Silverman, senior director of corporates at Fitch Ratings, owing to the qualities of many of the items the company is selling.”

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