Former Walmart marketing VP and current NewCo exec Brian Monahan says personalized digital marketing is what drove the discounter’s online traffic past that of eBay and Amazon.
“As VP of marketing, Brian Monahan bumped Walmart.com past Amazon as the second-most highly trafficked in ecommerce (even past eBay). Catch up on the latest VB Live event to discover how he leveraged personalization to gain unprecedented results. Missed it? Access this VB Live event on demand right here.”