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Black Friday: The Thrill Is Gone

A recent spate of consumer surveys all point to one conclusion: Shopper enthusiasm for Black Friday weekend has waned. The sentiment is especially true for in-store forays but also applies online, as year-round deals and retailer de-emphasis are defusing the traditional four-day frenzy.

“While forecasts call for healthy increases in overall spending this holiday season, the number of Black Friday and Thanksgiving weekend shoppers will continue to drop — with in-store shopping taking a particularly marked hit, according to the latest consumer research.”

See the full story at MediaPost.

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