Best Buy, Walmart and Target are using a combination of price cuts, early sales events, in-store exclusives and loyalty-club specials to challenge Amazon for the Black Friday throne.
“Instead of copying Amazon.com Inc.’s playbook, retailers such as Wal-Mart Stores Inc. and Target Corp. are coming up with new tricks to maximize sales ahead of Black Friday.”
Walmart and Amazon drew the most shoppers over the five-day Black Friday weekend.
Walmart has revealed its battle plans for Thanksgiving and Black Friday, and they call for an extra helping of digital.
Best Buy has stolen the shopping-by-voice show this holiday season with the most effective use of Amazon’s Alexa virtual assistant platform.
Secret shoppers compared retails and in-stocks for Field Agent.
Concerns that mobile migration might keep stores barren on Black Friday proved, well, wrong.
The retailer's 23 distribution centers are using new tools to reach e-tail parity with Amazon.
