Best Buy, Walmart and Target are using a combination of price cuts, early sales events, in-store exclusives and loyalty-club specials to challenge Amazon for the Black Friday throne.
“Instead of copying Amazon.com Inc.’s playbook, retailers such as Wal-Mart Stores Inc. and Target Corp. are coming up with new tricks to maximize sales ahead of Black Friday.”
Walmart and Amazon drew the most shoppers over the five-day Black Friday weekend.
Walmart has revealed its battle plans for Thanksgiving and Black Friday, and they call for an extra helping of digital.
Best Buy has stolen the shopping-by-voice show this holiday season with the most effective use of Amazon’s Alexa virtual assistant platform.
Concerns that mobile migration might keep stores barren on Black Friday proved, well, wrong.
Secret shoppers compared retails and in-stocks for Field Agent.
The retailer's 23 distribution centers are using new tools to reach e-tail parity with Amazon.
