An innovative new retail concept, b8ta, gives shoppers hands-on access to otherwise sight-unseen tech devices from small start-ups. The two-year old business was launched by a trio of Nest alumns and presently operates 11 West Coast and Texas showrooms.
“Amid the carnage in brick-and-mortar retail and a juggernaut called Amazon that’s humbling its competition online, one technology start-up has come up with a motto: ‘Retail isn’t dead, it needs a revival.”
