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b8ta Providing Showroom Shelter For Tech Start-Ups

An innovative new retail concept, b8ta, gives shoppers hands-on access to otherwise sight-unseen tech devices from small start-ups. The two-year old business was launched by a trio of Nest alumns and presently operates 11 West Coast and Texas showrooms.

“Amid the carnage in brick-and-mortar retail and a juggernaut called Amazon that’s humbling its competition online, one technology start-up has come up with a motto: ‘Retail isn’t dead, it needs a revival.”

See the full story at CNBC.