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AT&T Gets Behind Launch Of Fullscreen SVOD Service

AT&T has signed on as the new service’s “premier launch sponsor” and will work with Fullscreen to market and promote the offering to AT&T’s 100 million-plus video, mobile and broadband customers. A Fullscreen programming block will also be available on AT&T’s AUDIENCE Network, available to DirecTV and U-verse TV subscribers.

“Seeking another way to connect with young, millennial audiences, Fullscreen has set April 26 as the launch date of a new, ad-free international SVOD service that will be delivered over-the-top and be offered for $4.99 per month.”

Read More at Multichannel News