The new A11 chip’s prominence reflects Apple’s deepening investment in chip design. Last week the company also revealed it had built new custom chips or chip components for artificial intelligence, graphics and video. And Apple highlighted two new chips in its refreshed smart watch, suggesting they helped the company add a cellular connection to the device without hurting its battery life.
“While Apple’s competitors in the past could mirror the features of the company’s devices by using similar architecture, Apple’s in-house chips will likely lengthen the gap between its iPhones and other flagship phones hitting the market.”
