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Apple Stores See Shrinking Share of iPhone Sales

The percentage of U.S. iPhone purchasers who bought directly from Apple fell to 11% in 2015 from 16% two years earlier, while carrier stores and carrier web sites increased their share to 76% from 65%.

“More U.S. consumers are buying iPhones from carriers’ web sites and stores instead of directly from Apple Inc.,  a shift that could cut into the tech giant’s wide profit margins. Consumer Intelligence Research Partners said 11% of U.S. iPhone buyers purchased phones directly from Apple in 2015, down from 16% two years earlier.”

Read More at The Wall Street Journal