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Apple Readying Its Largest iPhone Yet: Report

Also said to be planning a lower-cost model

Although the model variations are expected to be well received by consumers, the number who flock to the largest screen size will still likely outnumber those looking for a deal. This will be good news for Apple, which, despite commanding a strong lead in global smartphone share, still saw the iPhone X under-perform last quarter.

“Apple Inc. is preparing to release a trio of new smartphones later this year: the largest iPhone ever, an upgraded handset the same size as the current iPhone X and a less expensive model with some of the flagship phone’s key features.”

See the full story on Bloomberg.