Watching Apple try to leverage its Beats by Dre brand without compromising it is one of the most interesting stories currently within the headphones space. In this case, the company reportedly intends to leapfrog over the brand and, instead, compete with such higher-end manufacturers as Bose and Sennheiser.
“Apple is about to pump up the volume on its audio-device strategy, planning higher-end AirPods, a new HomePod and studio-quality over-ear headphones for as early as next year, according to people familiar with the matter.”
