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Apple Cannibalizing Its Own iPhone Sales: Report

Financial services firm KGI Securities has been busy monitoring pre-orders of Apple’s new iPhone 8, which goes on sale this Friday. The verdict: Based on the 8’s shorter-than-usual ship cycle, KGI believes iPhone aficionados are holding out for the top-of-the-line X ($1,000 price point be damned), which doesn’t begin pre-orders until late October.

“KGI Securities has issued a new report on iPhone 8 and Apple Watch Series 3 pre-order sales after the initial launch weekend.”

See the full story at 9to5Mac