While Apple was expected to discount its Alexa darlings for this year’s Prime Day, the slashing of the flagship Echo by 50 percent still came as a surprise to some. The deep discounting, however, makes more sense given this report that Amazon will introduce a new version as soon as this fall.
“It's been over two years since Amazon debuted the Echo, which kickstarted the current wave of voice-controlled, virtual assistant-powered speakers. And while the company has added more devices to the Echo family, with the tiny Dot, portable Tap and screen-toting Show, it hasn't touched the original model (aside from a white coat of paint for the UK). That's going to change later this year.”