Amazon Quietly Eliminating List Prices - Twice

Amazon Quietly Eliminating List Prices

"In a major shift for e-commerce, Amazon.com is quietly changing how it entices people to buy. The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a visitor saw was a bargain: how much an item was reduced from its list price."
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Amazon is starting to do away with comparison pricing to avoid possible suits over misleading discount claims -- and maybe even to raise its retails.

"In a major shift for e-commerce, Amazon.com is quietly changing how it entices people to buy. The retailer built a reputation and hit $100 billion in annual revenue by offering deals. The first thing a visitor saw was a bargain: how much an item was reduced from its list price."

Read More at MyTotalRetail.com

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