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Amazon May Give Smartphones Another Try

Sources say Amazon is ready to put its Fire phone fiasco behind it and launch a new entry-level model, perhaps for emerging markets, under the code name “Ice.”

“Amazon plans to have another go at selling its own branded smartphones. The ecommerce giant, which killed off its Fire Phone in 2015, is working on a new lineup of smartphones branded as “Ice”, according to two sources familiar with the matter.”

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