Amazon Expanding Private-Label Lines - Twice

Amazon Expanding Private-Label Lines

"Amazon.com Inc. in the coming weeks is set to roll out new lines of private-label brands that will include its first broad push into perishable foods, according to people familiar with the matter."
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Amazon's proprietary tech devices are among the site's top-selling items. Now, the company is reportedly looking to repeat that success in a host of consumer-goods categories ranging from food and vitamins to diapers, beginning in June.

"Amazon.com Inc. in the coming weeks is set to roll out new lines of private-label brands that will include its first broad push into perishable foods, according to people familiar with the matter."

Read More at The Wall Street Journal

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