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Nothing Random About Amazon’s Deals Of The Day

Getting an item picked as a Deal of the Day or Lightning Deal selection can be like rocket fuel for sales.

For Amazon’s estimated 2 million third-party sellers, getting an item picked as a Deal of the Day or Lightning Deal selection can be like rocket fuel for sales. But like most of the e-tailer’s calculations, the process is a complex blend of considerations that includes price, product category, customer reviews and upfront commitment.

“Christmas came early this year for Tea Forté Inc.”

See the full story at The Wall Street Journal

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