Amazon Aiming For Walmart's Heart

"Amazon already owns the high-income shopper segment in the U.S. Now it’s making a bid to court those who have less income at their disposal."
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Perhaps in response to recent online inroads by Walmart, Amazon is on the counterattack, offering discounted Prime membership rates to lower-income consumers, the discounter's core constituency.

"Amazon already owns the high-income shopper segment in the U.S. Now it’s making a bid to court those who have less income at their disposal."

Read More at Recode

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