Leveraging Alexa: Are Paid Ads Next?

Voice represents a challenging new medium for marketers
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Amazon is reportedly in talks with a number of consumer product companies including Proctor & Gamble and Clorox to explore ways of promoting their brands or goods on Alexa. In one scenario, the virtual assistant would provide recommendations to users who shop by voice, based on their searches or shopping history.

“Amazon is turning to Alexa and asking it to build a big digital advertising business.”

See the full story at CNBC.


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