High-end headphones supplier V-Moda has announced a merger with music instrument and technology pioneer Roland.
The two companies will "together develop the next breakthrough music products. The merger provides V-Moda the resources to accelerate product development, push the boundaries of audio innovation and reach a global audience of music aficionados," V-Moda said in a statement.
The two companies will maintain their separate brands and V-Moda CEO Val Kolton will keep his position and will add responsibilities for product design for Roland's dance, DJ and electronic music division.
Financial details and terms of the agreement were not disclosed.
“For more than a decade, we have vigorously crafted high-end personal audio products for modern audiophiles that reproduce music for a concert and club-like experience,” said Kolton. “This partnership is not strictly a business deal; it’s a strategic synergy that will bridge the high-quality sound, materials and design of our products with the legendary genre-changing sound expertise and commitment to excellence from Roland. Roland’s 808, 909, the contribution to the development of MIDI protocol and countless products helped to lay the foundation and forge today’s music, and together we can carry on the tradition.”
Jun-ichi Miki, CEO of Roland, said, “We’re pleased V-Moda has joined the Roland family of brands. V-Moda revolutionized headphones and has pushed the envelope of personalization. Their Milano design, material research and professional DJ roots along with their loyal customers are incredible assets for Roland. It’s an exciting time for both companies, and we are eager for the talent at V-Moda and Roland to collaborate. This new team and the audience that the products are going to attract will definitely inspire the future of music.”