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TWICE Webinar: Why Manufacturers Are Leaving Money On The Table

TWICE has slated a complimentary webinar for September that’s designed to make vendors’ online distribution more profitable.

The event, dubbed “Found Money,” will call into question the old “80/20 rule” — that 20 percent of retailers generate 80 percent of all revenue.

According to webinar sponsor Brand View, a leading global provider of price, promotion and online product positioning analytics, independent dealers deliver a relished customer base of brand-loyal and big-spending shoppers, but are too often overlooked by vendors.

TWICE senior editor Alan Wolf will moderate a panel of industry experts that will show how brands can more efficiently leverage local retailers’ online channels and the high-margin opportunities they provide.

Guests will include:

* Warren Chaiken, president/CEO, Almo Corp.

* Jeff Knock, chief commercial officer, Nationwide Marketing Group

* Peter Weedfald, sales and marketing senior VP, Sharp Electronics Marketing Corp. of America

* Karen Pike, global e-commerce product manager, Brand View

* Todd Scott, marketing director, Sealed Air Corp.

The webinar will be held Thurs., Sept. 29, 2016, at 1 p.m. EDT, 11 a.m. PT.

Complimentary registration is available here.