San Diego – Soundcast, the wireless outdoor-speaker supplier, created the new position of marketing VP and tapped industry veteran Tom Dixon to fill it.
Soundcast president Mike Weaver “has been eagerly awaiting the ability to hire a VP of marketing as he has been filling multiple roles,” said a spokesperson. Dixon will be responsible for delivering marketing support to increase brand awareness, expand retail and online sales, and enhance channel marketing, promotional programs, advertising strategy, market research, customer loyalty initiatives and more, and the like, the spokesperson said.
The appointment will “accelerate Soundcast’s ability to capitalize on the growing outdoors entertainment, casual living and active modern lifestyles where our products are uniquely suited to become market leaders,” said Weaver.
Dixon comes with more than three decades of consumer electronics, professional audio and outdoor-entertainment product-marketing experience, the company said. He most recently was SunBrite TV’s marketing VP. He has also held marketing positions with Pioneer Electronics and DTS.