Park City, Utah — Skullcandy has appointed Heidi O'Neill to its board of directors.
O’Neill is VP and general manager of women’s training and fitness at Nike.
In a statement, Hoby Darling, president and CEO of Skullcandy, said, “I could not be more excited to welcome Heidi into the Skullcandy family. Her deep knowledge of the female consumer, active lifestyles, and driving global brands is unsurpassed, making her an invaluable partner as we reinforce Skullcandy's global market position. I know from my experience at Nike that she will bring tremendous insight and guidance to help shape our strategic course. Her experience is out shown only by her positivity and ability to drive change."