Detroit — The Consumer Electronics Association (CEA) said a record number of automotive manufacturers will exhibit at the 2013 International CES.
Seven manufacturers will showcase their latest technologies on the show floor: Audi, Chrysler, Ford, General Motors, Hyundai, Kia and Subaru. This will be Subaru’s first time exhibiting at the show, which will be held Jan. 8-11, 2013, in Las Vegas.
“The record number of top automotive manufacturers exhibiting in 2013 verifies that CES is the leading event to experience the latest in automotive innovation and in-vehicle electronics,” said Gary Shapiro, president and CEO, CEA. “With major exhibits in the Las Vegas Convention Center’s (LVCC) North Hall, as well as outdoor exhibits and demonstrations in Central Plaza, the 2013 CES show floor will feature a compelling display of the technologies transforming the future of the auto industry.”
Automotive exhibits will cover more than 100,000 net square feet of exhibit space in 2013, up 5 percent over the 2012 show, according to the CEA. More than 110 total automotive tech companies will display their latest automotive technologies and services.
The CEA said sales of factory-installed vehicle technologies will increase by 11.3 percent in 2013 to nearly $8.7 billion. The group’s consumer research shows approximately 15 percent of U.S. households now own a vehicle with a connected communication and entertainment system, and it expects this figure to rise quickly in the coming years as car companies make these solutions available across more models.
The 2013 CES will feature two TechZones revolving around today’s latest automotive technology. The GoElectricDrive TechZone, sponsored by the Electric Drive Transportation Association in the North Hall of the LVCC, will showcase electric drive technologies, products and services. Electric vehicles and their associated charge stations — for homes, condominiums, public facilities — and a range of electric mobility products and services will be on display.
The Safe Driver TechZone in the Las Vegas Hotel (LVH) will focus on technologies that empower drivers to use their in-vehicle electronics in a safe and responsible way. Featured products assist in auto collision avoidance, lane drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection, GPS and mapping technologies, among others.
The 2013 CES will also offer targeted conference sessions, including the Connect2Car:Optimizing the Connected Driver Experience SuperSession, focused on the integration of new systems, features, functions and apps into the car.
The In-Vehicle Technology Conference Track includes the following conference sessions focused on aftermarket technologies and trends that are reshaping car electronics:
• Are Automakers Running the Aftermarket Off the Road?: Opportunities for suppliers and retailers of aftermarket technology have reached an all-time low as it has become increasingly difficult to integrate audio systems and other electronics systems into OEM dashboards. Automotive and aftermarket executives will face off in a debate over the future of the car aftermarket.
• Dashboard Tech: Five Hot Trends Coming Down the Pike: From in-dash apps for Facebook and Google Local Search, smartphone integration, apps that let you control the car with your phone to voice-controlled dashboards, in-vehicle tech is one of the most dynamic areas in consumer electronics today, the CEA said. A leading expert in car technology will dissect the trends that are reshaping car electronics.