Dacor has recently appointed Scott Davies as Head of Marketing for the Southern California-based luxury home appliance brand. Davies brings over 20 years of experience in the luxury appliance category and is tasked with building a strategic program to rapidly grow company awareness through owned, paid and earned media to further engage and educate the design and trade communities.
“I am thrilled to join the Dacor family and to be on this journey of growing awareness for a prestigious brand that has a rich history and record of being a leader in the luxury kitchen appliance space,” said Davies in a statement. “I look forward to working collaboratively with our internal and external marketing and sales partners to deliver the message that Dacor is the brand of choice for beautiful and purposeful luxury appliances across the retail and trade communities and our end consumer.”
Additionally, Davies will oversee Dacor’s in-store experience strategy, ensuring commercial execution of brand and marketing communications throughout the United States and Canada, with an emphasis on the brand’s CRM platforms.
“Scott’s 20-years of experience in the luxury appliance category brings a high-level of strategic thinking and expertise that will serve as an incredible asset to Dacor as we continue to establish our presence,” said Randy Warner, President of Dacor in a statement. “As we look to invest in building our leadership team, our goal of expanding and reinforcing Dacor’s brand awareness is a top priority and Scott’s skill set makes him uniquely qualified to help achieve our brand goals over the next several years.”
Founded over 50 years ago, Dacor’s award-winning suite of next-generation creative tools, curated design and confident reliability have helped push the boundaries of innovation and performance by transforming the modern-day kitchen into a place to connect, entertain and create.