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Samsung Asks ‘Why’ At The Oscars

Instead of an Ellen-wrangled selfie at this year’s Academy Awards, Samsung brought a new star-studded commercial to the Oscars.

The 90-second commercial, titled “Why” and meant to highlight the recently announced Galaxy S7, features Wesley Snipes, Lil Wayne, James Harden and others, all requesting wish-list features for their smartphones. It concludes with William H. Macy donning the Samsung Gear VR headset.