Rockford Promotes 2 In Expansion Drive

Rockford Corp. promoted Theresa Anthony to sales and marketing VP and Jake Braaten product development and engineering VP.
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Tempe, Ariz. – Rockford Corp. promoted Theresa Anthony to sales and marketing VP and Jake Braaten product development and engineering VP.

 Anthony was marketing and product development VP, while Braaten was product development senior director.

The organizational changes “will allow us to continue to focus on our core 12-volt lines while we expand into the marine, motorcycle, ATV and RV space,” said Bill Jackson, Rockford Corp. president/CEO.

 Anthony, who has been with Rockford since 2002, will continue to oversee marketing for all Rockford brands and will lead the aftermarket sales teams for the domestic and international markets. She has held positions at Rockford in key accounts management, business development, and marine and recreational OEM sales.

In his new position, Braaten “will unite the design, engineering, and validation groups to deliver an expansive list of new automotive, motorsports, marine, and recreational vehicle products for Rockford Corp.,” the company said.

Rockford sells products under the Rockford Fosgate, Rockford Acoustic Design, Lightning Audio, Blaupunkt, Brax, Helix and Renegade brands.

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