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Robert “Bob” Smith New National Sales Director For Oracle Lighting

Responsible for conscious growth, modernizing customer experience

Oracle Lighting recently announced that Robert “Bob” Smith would be joining as the National Sales Director. Smith’s responsibilities are to include maximizing new and existing growth opportunities and modernizing the customer experience.

“We are excited to welcome Bob to our dedicated Oracle team, and his leadership of our sales team brings a new perspective to our business,” said Tiffanie Hartenstein, CEO of Oracle Lighting in a statement. “We have set ambitious goals for the company this year and for years to come. Coupling his expertise with our focus on innovation, we are certain this partnership will result in higher quality relationships with current and future customers.”

Smith has extensive experience in OEM and aftermarket products, including Unique Performance Concepts, VisionX, Detroit Street Rods and Saleen.

“I joined Oracle Lighting because I see an opportunity for substantial growth,” Smith said in a statement. “The company has already proven to be successful through twenty years of prosperity, and my goal is to provide initial guidance in the area of distribution. There are wholesale channels that have not been fully explored as the primary focus has been on product development and quality assurance. The benchmark for selling in the automotive aftermarket has been raised by companies such as Amazon. The customer experience from purchases made through these channels has changed the expectations regarding service and accessibility, and we need to respond in order to stay current.”

Oracle Lighting is a creator of lighting products and LED solutions for the automotive/12Volt, powersports, motorcycle and marine markets for 20 years and is based out of Metairie, Louisiana.

See also: Mitchell Klein Honored as the 2019 CEDIA Lifetime Achievement Recipient