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Rick Gomez Replaces Jeff Jones As Target CMO

Target executive VP Rick Gomez has been given the additional role of chief marketing officer.

The promotion, effective Jan. 29, gives Gomez responsibility for the No. 2 discounter’s marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications and corporate social responsibility functions. He will report to Target chairman/ CEO Brian Cornell.

Gomez joined the chain in 2013 and helped lead the retailer’s renewed emphasis on “deeper, more personal” customer research. He was also behind the company’s 2015 and 2016 Grammy’s commercials, including Gwen Stefani’s live four-minute musical ad last February, and the marketing communications for Target’s Lilly Pulitzer designer line. 

Gomez, a veteran of PepsiCo, Quaker Oats and MillerCoors, succeeds Jeff Jones, who left last summer to head Uber.

“Target has long been known for our unforgettable marketing and we are fortunate to be considered one of the world’s most iconic brands,” Gomez said in a statement. “I’m incredibly proud and humbled to lead Target’s marketing team as we continue to sharpen our capabilities, cater to our guests, and most importantly, drive growth for Target.”