Q2 Profits Fall At Sears Hometown

Ramping up initiatives under new CEO
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Sears Hometown and Outlet Stores (SHO), the nation’s fifth-largest appliance chain, said a slew of circumstances including store closings, inventory constraints and a cap on new franchised locations conspired to suppress profits during its second fiscal quarter.

Sears Hometown and Outlet Stores (SHO), the nation’s fifth-largest appliance chain, said a slew of circumstances including store closings, inventory constraints and a cap on new franchised locations conspired to suppress profits during its second fiscal quarter.

Net income for the period, ended Aug. 1, fell 55 percent to $1.5 million, net sales slipped 3 percent to $619.6 million, and comp sales declined 1.4 percent for the appliance and hardware spin-off from Sears Holdings.

Newly appointed CEO Will Powell said sales were stymied by limited inventory due to product transitions in built-in cooking and fewer as-is, scratch-and-dent and floor models for the Outlet stores from chief supplier Sears.

He said May sales were also challenged by “highly competitive” Memorial Day-period promotions.

The 1, 215-store chain also recorded an $8.3 million decline in sales commissions from Sears on transactions that were made on Sears.com from within SHO locations, and a $5.2 million decline in franchise revenues following a decision to limit new franchised stores to current franchisees.

Lower commissions, franchise revenue and delivery income, combined with higher occupancy costs due to an increase in company-owned stores, trimmed back the gross margin rate to 22.8 percent of net sales, from 23 percent a year ago.

Powell is looking to fire up the business by pressing ahead on a series of initiatives that include:

*cutting costs by restructuring the executive team and reducing payroll and benefits costs;

*remodeling the appliance departments in 59 stores last quarter, and aiming for another 75 by October and 300 more next year;

*shifting from circulars to localized digital marketing;

*closing 63 underperforming stores year to date; and

*moving the company from Sears Holdings’ IT platform to its own in-house infrastructure.

The chain is the fifth-largest majap retailer in the land, generating $1.6 billion in white-goods revenue last year, according to TWICE’s Top 50 Major Appliance Retailers Report.

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