National tech accessories distributor Petra Industries has promoted business development director Jim Loden to e-commerce sales VP.

Loden joined Petra in February 2015 from RadioShack, where he was franchise stores and commercial sales VP, and before that held executive positions with CompUSA and Golfsmith.

In his latest role, he is responsible for leading Petra’s e-commerce division, and is tasked with identifying, cultivating and optimizing market potential and sales opportunities, while managing existing e-commerce partners, the company said.

“All business is about relationships,” noted Loden. “I love working with customers and vendors and look forward to working more closely with a winning e-com team at Petra.”

Added Petra president Tate Morgan: “Jim is a great team builder and has exhibited tremendous energy and enthusiasm for driving sales performance. I’m excited to see him take on this new role.”