Yamaha Corporation of America (YCA) recently announced Randy Beck has joined the company as Vice President, Integrated Marketing, reporting directly to Matt Searfus, Corporate Vice President, Integrated Marketing.
“Randy has played key roles in building marketing success for industry-leading brands,” said Searfus in a statement. “He possesses exceptional skills when it comes to developing positioning and messaging that resonates with customers. We are excited that Randy is now onboard to help tell the Yamaha story.”
Beck now manages and leads YCA’s key marketing departments, including Consumer Audio, Guitar, Keyboard, Percussion, Professional Audio, and Winds & Strings.
Before joining Yamaha, Beck held the position of Vice President, Percussion at D’Addario & Co, leading the global strategic direction for the company’s Percussion Business Unit. Beck also held several key managerial roles at Nestle Purina Pet Care in St. Louis, Mo., including director of marketing responsible for the Friskies, Kit & Kaboodle and Deli Cat brands, one of the largest business units in the company.
“My desire to make music, learn, listen and perform has been at my core for as long as I can remember,” said Beck. “As both a musician and a marketer, I am excited to build upon the Yamaha brand promise to create more musicians and develop closer emotional connections with our customers.”
Beck earned a BS in Finance and Banking from the University of Missouri, Columbia and an MBA with a concentration in Brand Management from Washington University in St. Louis.
For more information about Yamaha Corporation of America, visit usa.yamaha.com