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Sakar International Mourns Passing Of Beloved Founder And Chairman, Charles Saka

Charles Saka, the founder of Sakar International, passed away on Friday, April 22nd, surrounded by his family. He was 80 years old. TWICE extends their condolences and sympathies to the Saka family, friends and company in this trying time.

Charles Saka was a visionary leader who built Sakar International into a global consumer electronics and accessories company. A pioneer in his industry, Mr. Saka began his career sourcing and developing a line of photography accessories, and in 1977 founded Sakar Optical Inc.

Mr. Saka spent the next years expanding his company, adapting as the retail landscape changed. In 1989, the company became Sakar International, and developed a global presence by incorporating new technology to produce on-trend, cutting-edge products. Sakar currently licenses over 40 entertainment and corporate brands, and maintains a diverse portfolio of products, including action cameras, speakers, headphones, youth electronics, wheeled goods and health and wellness products.

Mr. Saka was well known at all the major trade shows, including CES, PMA, Toy Fair, and ASD. He enjoyed the art of negotiation and treated everyone as friends. He hosted Jewish prayers and meals for all to enjoy while traveling away from their homes and families.

Mr. Saka believed his company had reached the next level of success when in 2008, Sakar purchased the well-known Vivitar brand. The company transformed it to a lifestyle brand and placed products at every major retailer. Always expanding and growing, in 2012, Sakar partnered to acquire the Altec Lansing brand, a company with a deep legacy in audio. Sakar re-established Altec into a market share leader with their innovation and quality.

Charles Saka was dedicated to philanthropy and never tired of building and contributing to help his own community and the world at large. He worked passionately to establish the Magen David Synagogue complex near his home in Deal, New Jersey, which includes buildings for both religious and social occasions. He worked to sustain and expand Hillel Yeshiva, a private day school with over a thousand students.

As well, he was a founder of the DSN Community Center in the heart of the Jersey Shore. His generosity was boundless; by constantly giving both his time and his financial support, he helped thousands of people across the world. His belief was that people should live with dignity, and as such, he gave charity behind the scenes and helped financially challenged individuals find employment so they would no longer need the assistance of others. He lived his life doing kindness to others and taught his family to do the same.

Charles Saka is survived by his wife Brenda, to whom he was married for 57 years, his children Sammy, Raymond, Jeffrey, Laurie (Mizrachi) and Sally (Cohen), and many grandchildren and great-grandchildren. A private service was held by the family. Those interested in sharing their thoughts, memories, and condolences are encouraged to email Charli[email protected].

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