Key Digital recently announced that Vice President of Marketing and Public Relations, Masha Tsinberg Lakhter, has been appointed Chief Operating Officer of Key Digital to help the company cultivate and augment its role as a leader in the audio visual industry.
Effective immediately, Lakhter will assume responsibility for Key Digital’s overall strategy and execution for marketing, engineering, and operations. Lakhter will be responsible for the calibration and architecture of the organization with focus on maintaining the established excellence in every department.
“With Masha joining us as COO, Key Digital gains an executive operator with the credentials and proven background of operational excellence. Her initiative and expertise will grow our company beyond what we could hope for, and we all look forward to the positive influence she will instill in all of us,” said Mike Tsinberg, Founder and CEO of Key Digital in a statement. “Additionally, it is a tremendous celebration that we break out of the male-dominated terms of this industry. The next generation of exceptional engineers, techies, and leaders are out there right now and we want them to know that Key Digital will always support and encourage diversity in our ranks. There is still much to be done to level the playing field, but we are honored to put our best foot forward toward progress in female leadership.”
Originally from Moscow, Russia, Lakhter spent the last fifteen years establishing herself within the world of marketing, and as Key Digital’s Vice President of Marketing and Public Relations, Lakhter developed and implemented strategic marketing programs, program launches, and corporate branding for marketing collateral.
“I am excited to take on this new role to grow Key Digital to its maximum potential,” said Lakhter. “I have poured the best of myself into this company as the Vice President of Marketing and Public Relations, and as COO I am eager to prove myself by preserving and advancing Key Digital’s lead in our industry. As a female at Key Digital I have never once experienced a glass ceiling situation. All employees, no matter their staff status or background have a voice and have the opportunity to grow from within. I am proud to be a female senior staff member, and I promise to be a positive role model and leader for all employees, especially our amazing female staff, and hopefully every other woman throughout our industry.”
For more information, visit http://www.keydigital.com.
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