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Hisense USA Appoints Chris Annen As New Vice President of Consumer Electronics Sales

Former Samsung executive brings over 20 years of experience

Chris Annen, Vice President of Consumer Electronics Sales, Hisense USA

Hisense announced the appointment of Chris Annen to Vice President, Consumer Electronics at Hisense U.S.A. today. Chris Annen steps into the role held by Hisense USA President, David Gold earlier this year, with immense knowledge of the industry, and proven results throughout his professional career. Annen is responsible to further Hisense’s momentum as the fastest growing television brand in the United States and continue to push the brand to the top of the category.

“I’m thrilled to step into this role of leading our sales and digital marketing teams towards our goal of continuing to increase Hisense’s position in the US market,” said Chris Annen in a statement. “David laid a great foundation with a focus on product quality and performance, and I’m looking forward to building on that to develop and deepen relationships and oversee strategic planning, performance management and improvement in processes. We’ve made incredible progress in the last couple of years, and I look forward to pushing that even further.”

Chris Annen joined Hisense earlier this year as the Senior Director of Sales and E-Commerce, and brought more than 20 years of experience in sales, finance, operations and digital marketing to the role.

Prior to joining Hisense USA, Annen was the Vice President and General Manager of Sales and Operations at Samsung Electronics America. There, he opened a West Coast Satellite office, increasing sales and overall growth with key retail partners that were strategic to Samsung’s overall success. His team was the number one most profitable and fastest growing throughout his tenure at Samsung.

“Chris’ time at Hisense has already proven successful, especially within key e-commerce relationships, processes, and strategies,” said David Gold, President, Consumer Electronics at Hisense U.S.A. in a statement. “With his strong background and successes in the industry, I’m looking forward to seeing the impact Chris has on our continued growth and expansion.”

Known for its refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers, Hisense Company Ltd. is also one of the largest television brands in the world, holding the number one TV market share position in China for 14 consecutive years. To learn more about Hisense, visit

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