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Brian Doran Named Howard’s VP Of Supply Chain And Logistics

Responsible for improving the efficiency and effectiveness of the supply chain

Brian Doran, Vice President of Supply Chain and Logistics, Howard’s

Howard’s, Southern California’s premier independent appliance retailer, announced that Brian Doran has joined their team as Vice President of Supply Chain and Logistics. In his role with the premium luxury retailer, Doran will be responsible for managing third party relationships, all DC activities, operations, and staff to improve the efficiency and effectiveness of the supply chain. He will directly report to Kathy Genovese, Howard’s Chief Operating Officer.

Doran brings more than 18 years of supply chain and logistics experience to Howard’s. He began his career in logistics with Target Corporation, moving to Best Buy in 2005 where he worked his way up to Supply Chain Regional Market Director for Southern California. Doran holds a Bachelor of Business Administration from California State University, Fullerton, and an MBA from the University of Phoenix.

“Brian joins Howard’s at a time of record growth and expansion and his background in operations management, innovation, supply chain and logistics management, leadership, and driving revenue will be fully leveraged with our team,” said John Riddle, President & CEO, Howard’s. “As we expand our footprint throughout Southern California, it is essential that we have leaders who are creative problem solvers; critical thinkers who understand the complexities of expansion while sustaining growth and service goals. Brian will play a significant role in our continued development, as well as in helping our strategic behind-the-scenes efforts excel.”

As Howard’s maintains its unprecedented growth in the luxury retail appliance market, Doran’s ability to engage others, build long-term relationships, work collaboratively, and sustain consistent operational efficiency will be integral to the brand’s success.

Howard’s dedication to luxury appliance sales and the 2020 introduction of their first experience center at Marina Pacifica in Long Beach led to a 42% year-over-year revenue growth and a 57% increase in premium appliance sales over 2019.

The retailer also saw a 44% growth in new customer business in 1st quarter of 2021. Howard’s will open a new experience center in West Hollywood in Fall 2021 and will remodel their Huntington Beach (Summer 2021) and Irvine (Winter 2021) locations for a total of four experience centers throughout Los Angeles and Orange Counties, with more to come in 2022. The retailer also has large showrooms throughout Los Angeles, Orange, San Bernardino, and Riverside Counties.

For more information about Howard’s, please visit

About Howard’s
Howard’s was founded in 1946 in Los Angeles County, California. Due to the Company’s focus on customer satisfaction, the business has grown over the past 75 years to become Southern California’s largest and most trusted independent appliance retailer. With knowledgeable product experts, the highest levels of service, the best luxury brands with an expansive array of products, and 12 locations in Los Angeles, Orange, San Bernardino and Riverside Counties, Howard’s goal is to help consumers simplify their experience to purchase great products for their home.

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